Cosmetics company Urban Decay announced Friday that it has had a change of heart about bringing its products to China, where animal testing for beauty products is mandatory. After announcing last month that it would be entering the Chinese market, consumers were outraged that the brand would be forfeiting its cruelty-free status. The considerable backlash may have been a significant influencing factor on the company’s ultimate decision. A statement on its website explains, “Ultimately we did not feel we could comply with current regulations in China and remain true to our core principles.” The Coalition for Consumer Information on Cosmetics’ Leaping Bunny program has reinstated the brand’s cruelty-free status following the announcement.
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