Adding to its incredibly successful “We Love Subway” campaign, nonprofit Compassion Over Killing continues to make waves with its award-winning pro-vegetarian commercial “A Side of Truth.” The commercial, which launched nationwide in 2009, is set to re-launch this fall on major networks including MTV, Comedy Central, and Animal Planet in addition to online video hub hulu.com. Feedback has been so overwhelmingly positive that the animal-rights organization hopes to expand its reach even further, and is seeking a boost in donations this August, which will be matched by a generous backer up to $75,000.
Photo via cok.net
Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!