COK Pro-Veg Commercials to Re-Launch this Fall

Adding to its incredibly successful “We Love Subway” campaign, nonprofit Compassion Over Killing continues to make waves with its award-winning pro-vegetarian commercial “A Side of Truth.” The commercial, which launched nationwide in 2009, is set to re-launch this fall on major networks including MTV, Comedy Central, and Animal Planet in addition to online video hub hulu.com. Feedback has been so overwhelmingly positive that the animal-rights organization hopes to expand its reach even further, and is seeking a boost in donations this August, which will be matched by a generous backer up to $75,000.