Investors Move to New Animal Product Substitutes
Venture capitalists respond to climate change and health epidemic by investing in alternative egg and chicken products.
January 27, 2013
While alternative energy was the original focus of eco-friendly innovation, the new age of green venture capitalism has taken on a culinary edge, with increasing efforts to develop animal-product alternatives for the common consumer, reports Bloomberg Businessweek. San Francisco-based Hampton Creek Foods is attempting to concoct an egg replica, while Los Angeles’ Beyond Meat is working to perfect a soy-based chicken with formulations developed by two University of Missouri professors. These rookie food laboratories have the financial backing of notable firms like Kleiner Perkins Caufield & Byers, and Khosla Ventures, companies that believe that climate change and lack of natural resources will make animal-product-free substitutes worthwhile investments.