Last week, The New York Times published an article about the rise of faux meat, and why it’s garnering an ever-increasing share of the marketplace. The news source noted that investors ranging from Twitter’s Biz Stone to Hong Kong’s money mogul Li Ka-shing, have put their faith in vegetarian alternatives, because they’re practical solutions to the worldwide dilemma of land, food, and water shortages. The Times also reported that vegetarian alternatives are becoming popular with younger consumers as well due to an increased interest in ethical and healthful eating options. As the demand for veg food grows, so does the process for unearthing primo plant-based replacements, as evidenced by Beyond Meat, which produced 2,200 prototypes before arriving at Just Mayo, which is now sold at Whole Foods locations across the country. “Our business is to create something better than meat,” says Beyond Meat co-founder Ethan Brown
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