McDonald's Sales Take a Nosedive

McDonald’s Sales Take a Nosedive

Animal advocates say serving vegan fare could help the flailing franchise.


With its quarterly profits dwindling, McDonald’s half-century reign as the world’s most dominant fast-food force may be near an end. In February alone, for example, US sales dropped 4 percent and global sales fell 1.7 percent. McDonald’s is exploring ways to reverse the negative trend, and Paul Shapiro, Vice President of The Humane Society of the United States, suggests a solution: add vegan options to the menu. “So many of McDonald’s competitors are serving plant-based entrées, and McDonald’s is lagging behind,” Shapiro told ABC News. So with Denny’s, White Castle, and Johnny Rockets all serving veggie burgers, McDonald’s may be next in line.

Get the Holiday Food Issue of VegNews FREE when you subscribe by November 1!