Thank you to everyone who has reached out regarding the recent news, which revealed that I have been pushed out of by CHLOE—the restaurant I founded in 2015. I imagine this news has come as a surprise to many of you, especially to the thousands of loyal customers who have helped make by CHLOE a success. Honestly, it’s quite surreal for me too.
As a young, female entrepreneur I have learned—often the hard way—the challenges that come with launching a new venture.
I developed every single recipe for the restaurant over the course of several years in my tiny apartment kitchen. I slept on a couch in the living room with no bedroom of my own so that I could be close to my work in the kitchen and develop recipes 24/7, sleeping only 3 or 4 hours most nights, for years. I set my alarm to wake me up every half hour through the night to measure the progression of ice crystals in my ice cream recipes. I made 30 variations of beet ketchup and lined them up on my window sill to compare the difference in pink pigmentation. I turned my home into a vegan test kitchen and worked with my amazing vegan team from Natural Gourmet Institute to perfect every last detail. We tested every recipe literally hundreds of times. But it was a labor of love. It was my dream.
From the day I began this journey, my goal was to create a fun, friendly restaurant that showcased how delicious vegan food can make a powerful and positive impact in the world—a belief that has never for a moment wavered. To me, veganism is so much more than a vehicle for business; it’s a vote for kindness, a dedication to sustainability, and a commitment to compassion. It’s a lifestyle I adopted more than a decade ago, and will forever be proud of, champion, and defend.
This year has been extremely painful—one that has challenged me to the core. But I will not let anyone deter my goals. I am committed to being strong and positive, and will continue to champion vegan cuisine and what it stands for. To budding entrepreneurs, I hope my journey inspires you to stand up for what’s right, even if it feels scary, and hope you never lose sight of your core mission. I haven’t. I won’t. I have some exciting new projects in the works and can’t wait to fill you in soon. Until then, I want to thank each and every one of you for your love and support. Community is everything, and I am eternally grateful to be a part of yours. Onward and upward!
~Chef Chloe Coscarelli
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