Skip to main content

Meat-scented Body Spray

PETA responds to Burger King’s flame-broiled scent.


Share this

The increase in nausea within the veg community comes courtesy of Burger King’s new flame-broiled scent. That’s right. The royal mascot recently released “Flame,” a bizarre ‘eau de meat’ body spray replete with a flash site of a soft-core porn clip featuring the crowned one himself, clad in loincloth, sprawled in front of a fire on a bearskin rug, beckoning consumers to take a whiff of his manly scent (among other things!). Whopper! The campaign prompted PETA to respond with its own fragrance—“GORE: Eau de Mort! By Murder King.” The only mood Flame sets is a bad one.

Share this

Get our new Best of Vegan Collector's Edition FREE when you subscribe to VegNews.

Find Out More

Get the Newsletter

Never miss out on breaking stories, recipes, and deals

Get the Magazine

#146 2026 The Best of Vegan Issue
#146 2026 The Best of Vegan Issue
#146 2026 The Best of Vegan Issue

All things plant‑based, in your mailbox and inbox

Subscribe