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Meat-scented Body Spray

PETA responds to Burger King’s flame-broiled scent.


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The increase in nausea within the veg community comes courtesy of Burger King’s new flame-broiled scent. That’s right. The royal mascot recently released “Flame,” a bizarre ‘eau de meat’ body spray replete with a flash site of a soft-core porn clip featuring the crowned one himself, clad in loincloth, sprawled in front of a fire on a bearskin rug, beckoning consumers to take a whiff of his manly scent (among other things!). Whopper! The campaign prompted PETA to respond with its own fragrance—“GORE: Eau de Mort! By Murder King.” The only mood Flame sets is a bad one.

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#145 2026 The Wellness Issue
#145 2026 The Wellness Issue
#145 2026 The Wellness Issue

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