Last week, UK newspaper The Observer—the Sunday edition of The Guardian—named green-lifestyle expert and VN contributor Joshua Katcher “The New Sexy Vegan” on its list of up-and-coming 2010 trends. The list counts down the top 24 pop-culture trends and new faces to know. Katcher is the founder of The Discerning Brute, a website dedicated to “fashion, food, and etiquette for the ethically handsome man,” where he routinely catalogues and spotlights the hottest vegan-friendly trends. Since launching The Discerning Brute in 2008, Katcher has garnered much media attention for his cruelty-free fashion sense and eco-friendly lifestyle advice.
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