Montreal-based Matt & Nat founder Inder Bedi was featured in the Montreal Gazette on December 14, 2010. The Gazette covered a Holt Renfrew event where bloggers were invited to dress a mannequin using a Matt & Nat bag and vegan products. Bedi explains that he went vegetarian at age 18 after a Hare Krishna priest challenged him to commit to a veg diet for 30 days. His Matt & Nat label is currently successful with sales of the handbags in Canada, the US, and Europe. “It’s not about the numbers. It’s about the people that we touch,” Bedi said.