Lime Crime, a New York-based cosmetics line, is inviting its consumers to cast an online vote to determine if the PETA-certified all-vegetarian makeup company should re-formulate its lipsticks to become 100-percent vegan. Doe Deere, a color-loving Russian émigré, launched Lime Crime in late 2008 and aspires to develop a line free of animal derivatives. The company, which emphasizes bright and bold hues, purveys lipsticks and eye shadows exclusively and already carries 20 vegan eye shadows. This month it partnered with Bideawee, an animal-adopotion center, which will receive a portion of Lime Crime’s proceeds.
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