First it was an all-vegan, double-decker café, and now 2010 has brought London dwellers an all-purpose, herbivore store to satisfy every shopping need. Since opening in February, Vx—pronounced “V cross,” for its location near London’s Kings Cross station—has offered locals everything from cruelty-free clothing to plant-based groceries and baked treats. Shoppers can peruse the selection or grab a soy latte and relax in the shop’s basement lounge. The Secret Society of Vegans, a vegan clothing company founded in 2004, owns and operates the shop. Despite its many vegan-friendly restaurants and cafés, Vx is the first all-vegan retail and grocery store to open in London.