Discerning Brute Online Store

The Discerning Brute, a blog for ethical men run by vegan activist Joshua Katcher, will be launching an online store in the fall of 2010. The store will be called Brave GentleMan. Katcher says the store will feature, “a lot of exclusive Discerning Brute collaborations with small, sustainable designers, including my own line of vegan, sustainable suits and tuxedos custom-made to order locally in Brooklyn.” Brave GentleMan will sell other high-quality vegan products such as footwear, attire, grooming products, and more. Additionally, the site will highlight services, such as vegan tattoo sessions, cooking lessons, and personal training. The site will go live under the address BraveGentleMan.com.