Anti-Fur Campaign Launched

Designers aim to reinvent iconic No Fur pin.


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Initiated by Joshua Katcher, founder of The Discerning Brute, Pinnacle—a project that will encourage designers and other creative people to craft a new anti-fur pin—has just been launched. Sonic Youth’s Thurston Moore, artist Peter Max, and designers John Bartlett, Stella McCartney, Brian Partouche, and Victoria Bartlett are all involved in Pinnacle’s aims to get the press talking about the anti-fur movement through encouraging creative pin designs. Pinnacle’s website features a maiden editorial story to kick off the initiative, featuring wardrobes by Stella McCartney and John Barlett, along with details on how to get involved.