Fur is out of fashion. It’s been firmly established by countless designer labels over the past few years. Gucci, Versace, Prada, Chanel, Burberry, Saint Laurent, and Armani are just a few of the legacy brands that have banned fur from their collections.
“Fur? I am out of that,” Donatella Versace said to the Guardian in 2018. “I don’t want to kill animals to make fashion. It doesn’t feel right.” Eight years later, the fashion world still isn’t completely fur-free—but it is making progress.
While Louis Vuitton has yet to ban fur entirely, it opted for a new, plant-based faux fur at last month’s Paris Fashion Week.
BioFluff
The material used is called Savian Naturals, developed by biomaterials startup BioFluff. The company, based in Paris, London, and New York, makes the faux fur from plant fibers like hemp and nettle.
Unlike many plastic-based faux fur alternatives, Savian Naturals is biodegradable, compostable, and available in a variety of textures. Louis Vuitton used the “Wolfy” Savian texture for a vest in its Fall/Winter 2026 collection.
In addition to Savian Naturals, BioFluff produces a second Savian material called Savian Silk. It’s important to note that this version is not vegan, as it is made using silkworms.
While some designers continue to use silk, many activists argue that the material raises ethical concerns. According to PETA, traditional silk production involves boiling or gassing silkworms alive in their cocoons.
You can read more about silk and other animal-derived materials to avoid here.
BioFluff
The faux fur boom
Louis Vuitton isn’t the first designer to experiment with Savian. In 2024, Ganni showcased a line of bags made with BioFluff’s faux fur at Copenhagen Fashion Week. In 2023, the brand also partnered with Stella McCartney to create the first coat made with the plant-based material.
The vegan fur market is growing. According to Business Research Insights, the global faux fur industry was valued at $4.58 billion in 2026 and is expected to reach $9.26 billion by 2035.
“A lot of people and designers now choose faux fur because it is not cruel to animals and is usually cheaper than real fur,” states the market research firm. “Faux furs are being developed so well that they look realistic, there is more focus on recycled and sustainable materials, and more high-fashion and general clothing and accessories are using faux fur.”
Hollywood is also playing a role in the move away from fur. In March 2026, the Television Academy announced that real fur would be banned from the Emmys red carpet this September.
Perhaps Louis Vuitton will be next to make a full commitment. Animal rights organizations, including PETA, are currently campaigning for the brand to eliminate fur entirely. Using Savian could be a meaningful first step towards that goal.
For more plant-based stories like this, read:
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Charlotte is a VegNews editor and writer based in sunny Southsea on England's southern coast.
