Erin Andrews Just Made Faux Fur the Hottest Winter Trend

NFL reporter Erin Andrews recently broke the internet—and all it took was a faux fur jacket. Andrews’ fashion statement caught the attention of social media, and even People for the Ethical Treatment of Animals applauded the reporter’s cruelty-free style. 

Jump to the coats

Andrews’ viral moment is a reminder that ethical fashion can be bold, fun, and is always en vogue. Thankfully, there is an endless assortment of fur-free coats designed to keep you warm while adding serious style to your cold-weather wardrobe. Read on for our favorite faux-fur coats (including Andrews’ headline-making coat).

But before we get to that, let’s take a closer look at the fur industry, and why real is out and faux is in.

Is fur still fashionable?

Fur used to be a fashion week staple. But in recent years, brands such as Dolce & Gabbana, Chanel, Gucci, Prada, Canada Goose, and Versace, plus major retailers Bloomingdale’s, Macy’s, and Nordstrom, have denounced the fabric once and for all.

Even Kopenhagen Fur, the largest fur auction house in the world, announced it was closing in 2020. And in 2021, the popular fashion magazine ELLE committed to banning fur from its 45 print editions and 46 websites.

In 2025, Condé Nast, the publisher of Vogue, Glamour, Allure, and Vanity Fair, also announced it was going fur-free.

All of this, alongside several fur farming bans around the world, has had a major impact on the market. Today, the industry is firmly in decline.

Per Humane World for Animals, the number of animals used in the fur industry declined by 85 percent between 2014 and 2024. 

In October 2023, the European Parliament also began examining a petition with more than 1.5 million signatures from the Fur Free Europe European Citizens Initiative calling for a near-total ban on fur in the EU. According to the European Commission, it is aiming to decide whether a ban proposal is appropriate by March 2026. 

The best faux fur coats to wear this winter

Faux fur coats are warm, cozy, stylish, and available in abundance. Without further ado, here are some of our top picks.

Auter

1 Auter Fox Jacket in Smoke Noir

If you caught Andrews on the sidelines during the San Francisco 49ers vs. Philadelphia Eagles playoff game on January 11, there’s a good chance the fashion stole your focus. The NFL reporter stepped out in a dramatic, oversized fur coat that quickly went viral. “I knew when my stylist, Daniela Romero, suggested it that it was outside the box and super fun,” Andrews told People. The best part? The statement coat is completely faux, meaning you can recreate the look yourself. Choose Sand Noir like Andrews, or opt for the slightly deeper Smoke Noir for a moodier take.
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Auter

Noize

2 Noize Savannah Maxi Coat in Hot Pink

When the temps are arctic, wear a chunky knit, add a warm scarf, and grab this beautiful purple, cozy maxi coat. Don’t love pink? The plush faux fur also comes in blue.
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NOIZE

Marei 1998

3 Marei 1998 Rose Reversible Jacket

Everyone loves a two-in-one, and this versatile reversible coat is both classic and modern, making it fit for whatever mood strikes. The fluffy brown shearling brings a luxe edge to dresses and jeans, while the black vegan leather is ready to add a biker-chic aesthetic to every ensemble.
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MAREI 1998

Furious Fur

4 Furious Fur Selena Swing Coat

Exuding both comfort and glamour, this luxurious offering from Toronto-based women-owned brand Furious Fur is the chicest choice for the season. Add a touch of ‘60s glam when attending fancy dinners and galas. Très chic.
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FURIOUS FUR

Donna Salyers

5 Donna Salyers’ Fabulous Furs Toffee Faux Suede & Faux Fur Sundown Belted Coat

Iconic faux-fur designer Donna Salyers knows how to make a great coat. Case in point: a trend-setting full-length option sure to be a closet staple for years to come. The faux-fur trim adds texture and dimension to step up any ordinary outfit.

Unreal Fur

6 Unreal Fur Long Song Coat

When it comes to fur, leopard print is a classic look. But, of course, you don’t need to harm any real cats to sport this vintage-inspired design. This coat from Unreal Fur is a versatile option for complementing a date-night dress or looking fabulous while walking your companion animal.
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Unreal Fur

Apparis

7 Apparis Elis Coat in Leopard Print

Want to make a statement with just about any outfit? This leopard print statement number from faux-fur experts Apparis is the answer. Add to a standard white tee and high-waisted jeans for the ultimate cool girl look.
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Apparis

Shrimps

8 Shrimps Dallas Coat

London-based designer Hannah Weiland founded her brand Shrimps back in 2013, and since then, she has made a name for herself in the faux fur industry. This classic and elegant Dallas Coat in Faded Denim will keep you looking chic and feeling cozy all winter long.
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Shrimps

Unreal Fur

9 Unreal Fur Boho Coat

Unreal Fur has so many great options, we couldn’t choose just one. We’re especially into this textured ombré leopard-print coat—it’s glamorous without feeling over the top and perfect for layering over an evening dress on cooler nights. Fair warning: you may not want to give it up once the weather warms.
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Unreal Fur

Jakke

10Jakke Cow Print Traci Jacket

For an ultra-cool cowgirl-esque moment, you can’t beat cow print. Sustainable and fur-, leather-, and wool-free clothing company Jakke features soft faux fur, dropped shoulders, and a chic boxy fit. Pair with denim and pointed boots and prepare to turn heads.