Britain’s Department of Health is offering £250 million (approximately $390 million) in food vouchers as a part of its Change4Life campaign, a program that encourages families to eat healthier food and make better lifestyle choices. Any UK family is eligible to receive a £50 (approximately $77) voucher booklet, which can be exchanged for fitness activities or vegetarian foods ranging from whole grain rice to frozen vegetables and fruits. Major UK companies involved in the effort include Mars, Kellogg’s, and Weight Watchers. The UK currently has one of the highest obesity rates in Europe, at more than 20 percent of the population.
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