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Target’s Sustainable Fish Goal

Target has announced that by 2015, it plans to only sell 100-percent sustainable seafood.


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Target, the second largest discount retail chain in the country, announced Thursday that it plans to transition to selling entirely sustainable, traceable fish by 2015. Last year, the chain made its first move by discontinuing its sale of farmed salmon, and has also stopped selling Chilean sea bass and orange roughy due to sustainability problems. Henceforth, Target will be partnering with FishWise, a nonprofit marine conservation group, to assess the chain’s seafood vendors and their environmental practices. According to FishWise Executive Director Tobias Aguirre, farm-raised shrimp and big-eye tuna are among the problematic types of seafood that will be addressed. Target currently sells roughly 50 types of fish in its 1,767 stores nationwide. 

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