H&M has announced its new sustainable clothing collection, called Conscious Collection, made from environmentally adapted and greener materials such as Tencel, recycled polyester, organic cotton, and organic linen. “The possibilities for creating a complete fashion statement with eco-smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show what’s possible using more sustainable fabrics,” says H&M Head of Design Ann-Sofie Johansson. The collection will feature clothing in varying shades of white, and will launch on April 14th.
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