Whole Planet Foundation, a non-profit established by Whole Foods Market, launched its annual Prosperity Campaign to raise money to fund projects in poor communities that provide the market with its products. The foundation uses microlending to alleviate poverty, giving loans to men and women worldwide to start a new business such as a restaurant or a fruit stand. From February 23 to March 31, Whole Foods Market stores will offer opportunities for shoppers to donate. If the foundation reaches its $2.5 million goal, it will be able to support more than 13,500 loan recipients and their families.
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