With support from companies and organizations such as Whole Foods Market, the T. Colin Campbell Foundation, and Meatless Monday, the new Planeat film documents the story of three men’s search for a physically and environmentally healthy diet. The men include Dr. T Colin Campbell, the author of The China Study, Dr. Caldwell Esselstyn, and Professor Gidon Eshel. According to its site, Planeat’s mission is “to encourage consumers to reduce their meat and dairy consumption, and be inspired by plant-based cuisine.” The film features several interviews with vegan chefs and bakers, including Erin McKenna of Babycakes NYC.
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