For Easter season this year, NOAH, a German animal-rights group similar to People for the Ethical Treatment of Animals, set up an egg vending machine containing live chickens. Set up for only a few hours, the machine contained 16 chickens borrowed from a local farmer. According to NOAH, the campaign was aimed at raising awareness for the living conditions of egg-laying hens in factory farms. The machine did not, however, dispense eggs. Instead, it dropped chips detailing four different types of farming systems and urged people to purchase only cage-free eggs.