Eco Marketplace Opens

The co-founder of Paul Mitchell opens an online marketplace of ethical and green companies.


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John Paul DeJoria, co-founder of Paul Mitchell Systems and Patron Spirits, is moving into the online marketplace. The businessman is launching JP Selects, an online boutique filled with clothing, accessories, beauty, wellness, and baby products sourced exclusively from ethically conscious companies. The site, which launches later this week, will be featuring a sale on a vegan skin-care line. Additionally, a portion of every sale will go to a social or environmental cause. DeJoria and his wife, Eloise, recently graced the cover of CocoEco Magazine, a digital eco- and sustainable-lifestyle magazine.