The Kickstarter project to fund Richmond, VA-based vegan vendor Rooster Cart has reached its monetary goal. One hundred and forty contributors helped brother-and-sister team Luke and Jen Mindell exceed their goal of $6,000, which will go toward a commercial kitchen, licenses and permits, bulk food, appliances, and more. The cart hopes to begin service at the end of the month, offering specialty baguette sandwiches such as a mock-abalone po’ boy with pickled green beans and curried cabbage slaw; zucchini lox with smoked-almond cream cheese, capers, and dill; and a signature Vietnamese-style sandwich with red-chili mock duck, cucumber, and scallions. On their Kickstarter page, the Mindells explain, “Rooster Cart isn’t boutique health food, its food for everyone, and hopefully it gets us one step closer to seeing the high price tag of healthy living become a thing of the past.”
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