Veganuary is here, and it’s just as exciting as ever. Each year, the organization behind the movement encourages individuals to adopt a vegan lifestyle for the month of January (and beyond). To support this challenge, Veganuary collaborates with restaurants, retailers, and brands nationwide to create exclusive specials and products. This year, Veganuary has worked closely with its partners to curate an exciting lineup of offerings that are sure to tantalize taste buds.

JUMP TO THE DEALS AND DISCOUNTS

The growing influence of Veganuary

To help garner excitement for its month-long challenge, Veganuary launches compelling campaigns. In 2024, for example, it urged everyone to “Vote for Veggies” in a video voiced by actor Ryan Eggold of New Amsterdam and The Blacklist. The video encouraged people to choose vegetables as a means to address environmental concerns, improve health, reduce food costs, protect animals, and promote healthier ecosystems.

“More and more people worldwide are choosing to try vegan—many also stay vegan long-term, for animals, the planet, and their health,” Sandra Hungate, US Director at Veganuary, said in a statement at the time.

Veganuary-Sausage-PigDesign by Richard Bowie | Image by Veganuary

Ahead of its 2025 launch, Veganuary launched another campaign called “Weird.” The campaign, which featured images like a pig with a sausage for a body and a chicken covered in a crispy coating, aimed to highlight just how strange the present-day food industry is.

The campaign also has the backing of multiple celebrities, including Joquin Phoenix and Billie Eilish. For 2026, several stars joined the cause, including Stranger Things’ Matthew Modine. “With nearly 9 billion people consuming the limited resources of our planet, producing more waste than this poor world can deal with, we have to become smarter, or face extinction like the thousands of species currently disappearing each year,” he said in a statement. “Cutting back on the consumption of animal flesh is a very tiny step each of us can take to make the planet more sustainable and humane.”

Veganuary specials

To help people achieve their goals of eating more plants, Veganuary is stepping up to assist by providing registered participants with daily plant-based recipes, nutrition guides, a budget meal plan, and exclusive discounts. 

This year’s Veganuary promises to be a month of delectable exploration and positive transformation for all those joining the movement. Here are some of the best specials the campaign has to offer. 

Radiance Bowl

1 Rush Bowls

Multiple locations

For January, smoothie chain Rush Bowls is offering a special deal on its new Radiance Bowl, which features a blend of banana, pineapple, apple, pitaya, lemon juice, ginger, cinnamon, and oat milk topped with fresh kiwi and pomegranate. Using the code Veganuary, you can buy one Radiance Bowl and get another bowl or smoothie for half price.

new menu Next Level Burger and Veggie GrillVeggie Grill

2 Next Level Veggie Grill

Multiple locations

This Veganuary, Next Level Veggie Grill is offering diners a chance to grab a free entrée. Rewards Members who visit any of the chain’s locations six times throughout the month (with a minimum purchase of $15), will get a free meal on their seventh visit.

Rock 'n' Roll Doughnut

3 Voodoo Doughnut

Multiple locations

Craving a sweet treat? Head to Voodoo Doughnut this January and you’ll be able to bag a free vegan Rock ‘n’ Roll Doughnut (complete with banana cream, peanut butter, chocolate frosting, and vegan bacon bits) with every order of the Vegan Dozen. The offer applies at every Voodoo Doughnut location, except for its Airport and Universal Citywalk locations.

Mod PizzaMod Pizza

4 Mod Pizza

Multiple locations

In honor of Veganuary, Mod Pizza is offering two special vegan pizzas, including the Bluffalo, which features Beyond Meat and Daiya cheese. Guests can also build their own pizza with unlimited vegan toppings.

 Smoothie King

5 Smoothie King

Multiple locations

If you’re craving something nourishing this January, Smoothie King is offering $1 off its 20-ounce Vegan Mango Kale Smoothies throughout Veganuary. To redeem the offer, simply join the Healthy Rewards program and use the promo code SKvegan2026.

Dulce CrepesDulce Crepes

6 Dulce Crepes

Fairfax, VA, and Potomac, MD

Dulce Crepes offers a wide range of vegan options, from sweet crêpes and waffles to savory paninis and creamy milkshakes. To celebrate Veganuary, the chain is offering 10 percent off all vegan menu items throughout January when you mention the code Veganuary at checkout.

Mercury Bar PizzaMercury Bar

7Mercury Bar

New York, NY

Planning a night out in New York this January? Mercury Bar is a great spot to stop for food. Everything on its vegan menu—from plant-based tenders to fajita-style tacos and the Meat Haters Pizza—is 20 percent off for the entire month.

 Blue Sushi Saki Gril sushiBlue Sushi Saki Gril

8 Blue Sushi Saki Grill

Multiple locations

Blue Sushi Sake Grill is one of the best places to dine this Veganuary. Each week, the chain is offering a new deal on one of its vegan rolls, including the Cowgirl, Thai Hippie, and Crunchy Cabbage.

Superfood Vegan SaladProtein Bar & Kitchen

9 Protein Bar & Kitchen

Multiple locations

Protein Bar & Kitchen has several locations across Illinois, as well as outposts in LaGuardia Airport, Boise Airport, and Salt Lake City Airport. If you spot one this January, stop by for a Superfood Vegan Salad or Wrap, as both are 20 percent off all month with the code Vegan20 when ordered online or through the app.

CinnaholicCinnaholic

10 Cinnaholic

Multiple locations

If you live near a Cinnaholic in Stafford, VA; Richardson, TX; Grand Prairie, TX; East Windsor, NJ; or New York City, good news: you have access to some seriously tempting Veganuary deals. Offers vary by location, but include free Old Skool rolls with any cinnamon roll purchase and 20 percent off everything.

Beyond these delectable menu items, a multitude of brands and eateries are launching supportive campaigns to encourage participation in Veganuary 2026. Treeline, Partake, Chocolove, and many others are running promotions and leveraging their social media platforms to inspire customers to take part in the vegan challenge. Find the full list here.

For more plant-based stories like this, read:

Here at VegNews, we live and breathe the plant-based lifestyle, and only recommend products we feel make our lives amazing. Occasionally, articles may include shopping links where we might earn a small commission, but in no way does this effect the editorial integrity of VegNews.

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