Veganuary is here and it’s bigger than ever. Veganuary—the global movement encouraging individuals to embrace a vegan lifestyle for January and beyond—partners with restaurants, retailers, and brands nationwide to create specials for the enormous number of people who sign up to take the month-long challenge each year. Working hand in hand with restaurants, retailers, and brands, Veganuary has curated an impressive lineup of specials and products set to tantalize taste buds. 

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Helping more people go vegan

In a bid to amplify the movement’s message, Veganuary has also launched its 2024 campaign PSA, urging everyone to “Vote for Veggies” this new year. Voiced by Ryan Eggold of New Amsterdam and The Blacklist, the video encourages people to choose vegetables as a means to address environmental concerns, improve health, reduce food costs, protect animals, and promote healthier ecosystems.

“More and more people worldwide are choosing to try vegan—many also stay vegan long-term, for animals, the planet, and their health,” Sandra Hungate, US Director at Veganuary, said in a statement.


Supporting this trend, a recent YouGov study on behalf of Veganuary reveals that 71 percent of all US adults aspire to consume more vegetables in 2024. Veganuary is stepping up to assist individuals in reaching this goal by providing registered participants with daily plant-based recipes, nutrition guides, a budget meal plan, and exclusive discounts. 

The movement also fosters a sense of community through its podcast, YouTube series, and Facebook groups. Adding a new dimension to its offerings, Veganuary is launching its inaugural cookbook, featuring 100 delicious vegan recipes, available for order now

Veganuary specials

This year’s Veganuary promises to be a month of delectable exploration and positive transformation for all those joining the movement. Here are some of the best specials the campaign has to offer. 


1 Divine Chocolate 

For Veganuary, get 15-percent off Divine Chocolate, a certified fair-trade company co-owned by cacao farmers. The dark chocolate varieties are vegan, including the mint, raspberry, hazelnut truffle, and ginger-orange varieties. 
Find it here

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2 SimplyProtein 

SimplyProtein is offering 15-percent off all of its products, including vegan protein snack bars. Use code “SimplyVegan” to apply the discount through the brand’s website until March 1, 2024.
Find it here

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3 Salt & Straw

This month, artisan ice cream chain Salt & Straw is launching a “Dairy-Free Decadence Series” with five new vegan ice cream flavors: Toasted Oat Milk & Cookies, Red Velvet Cake with Cream Cheese Frosting, Bananas Foster with Candied Pecans, Marionberry Oatmeal Cobbler, and Death By Chocolate Chocolate Cake.
Find it here


4 Vitacost

Online wellness store Vitacost is offering 15-percent off any of its 10,000 vegan products for Veganuary.
Find it here


5 PlantX

Online vegan shop PlantX is celebrating Veganuary with several offers and discounts, including 10-percent off Tofutti dips (code JanTofutti10), exclusive rare vegan finds from the United Kingdom, and a free package of No Evil Comrade Cluck No Chicken Strips with every purchase on and 
Find it here

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6 Rush Bowls

For January, smoothie chain Rush Bowls is launching the vegan Detox Bowl, featuring a blend of banana, pineapple, apple, pitaya, lemon, ginger, cinnamon, and oat milk topped with fresh apples and pomegranate seeds.
Find it here

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7 Rasa

Fast-casual Indian restaurant chain Rasa is offering 15-percent off all orders during Veganuary with the code Veganuary! Try the new Vibes + Veggies Bowl or the vegan favorite Aloo Need Is Love Bowl. 
Find it here

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8 Actual Veggies

Veggies-only vegan burger brand Actual Veggies—which is available in retailers such as Whole Foods, Wegmans, and Kroger—is offering a buy one, get one free special. When you purchase two Actual Veggies products from a local retailer this month, Actual Veggies will pay you back for the cost of one of the products via Venmo or Paypal. 
Find it here

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9 Mellow Mushroom 

Pizza chain Mellow Mushroom is making a triumphant return with the reprise of the popular Miss Mushroom vegan pizza until March. “Mellow Mushroom has long embraced veganism and other dietary lifestyle choices and needs, and Veganuary is the perfect opportunity for people to discover just how delicious eating a plant-based diet can be,” Anne Mejia, VP Brand Development at Mellow Mushroom, said in a statement.
Find it here


10 &pizza 

This month, pizza chain &pizza is introducing three new pizzas using Daring vegan chicken (two vegan and one vegetarian).
Find it here

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11 Sizzle Pie

Pizza chain Sizzle Pie has made its Pizza of the Month vegan in honor of Veganuary. Called the Battle Cat, the vegan pizza features an olive oil base with Follow Your Heart vegan mozzarella, red onion, tomato, seasoned soy curls, green onion, and spicy crema verde.
Find it here

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12 Veggie Grill

Throughout Veganuary, Veggie Grill is offering several promotions, including buy one, get one free salads with the promo code “FREESALAD” (January 3 to 7); buy one, get one free bowls with promo code “5BOWL” (January 8 to 14); buy one, get one free entrées with promo code “FREEENTREE” (January 15 to 21); and $5 off any purchase of $20 or more with “5OFF” promo code (January 22 to 28).  
Find it here

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13 Hart House

For January, Kevin Hart’s vegan fast-food chain Hart House will have “Wellness Wednesdays,” which means you can get a free side and drink with the purchase of an entrée each Wednesday this month.
Find it here


14 Unlimeat

Plant-based meat brand Unlimeat is offering 20- to 24-percent off Unlimeat and K-vegan convenience foods through its online shop all month long. 
Find it here

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15 Hey, Sunshine Kitchen

Culver City, CA-based fast-casual vegan restaurant Hey, Sunshine Kitchen is celebrating Veganuary by offering 15-percent off all menu items throughout January with the code “VegJan15.”
Find it here

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16 Vegan Black Market

Get 15-percent off any purchase at online shop Vegan Black Market with the code “Veganuary24.” With your order, the shop will also enter you in a chance to win a vegan mystery box.
Find it here

VegNews.TheButchersDaughterThe Butcher’s Daughter

17 The Butcher’s Daughter

If you mention Veganuary, plant-based restaurant chain The Butcher’s Daughter is offering a free drink with the purchase of any vegan meal. 
Find it here

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18 Just Salad

Fast-casual chain Just Salad is offering a limited-edition Dirt Candy vegan salad, created by James Beard-nominated chef Amanda Cohen in honor of Veganuary. Now available in-store, online, and in-app across all Just Salad locations nationwide through January 31, the salad adds two limited-time-only toppings—sweet Pepperoncini and buttery Castelvetrano Olives—to Just Salad’s ingredient offerings.
Find it here

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19 VegNews

Peruse our wide selection of pristine back issues and grab a copy for just $5. Whether you want a past Veggie Awards issue or last month’s jam-packed edition, keep your collection well-stocked. Each issue comes loaded with timeless info on the best of the veg lifestyle, so get yours before they sell out! 
Find it here

Plus, subscribe now to our free, award-winning VegNewsletter to ensure you never miss out on breaking news, our favorite recipes, exclusive giveaways, and our beloved Vegan Deal of the Week. Sign up at!

Beyond the delectable menu items, a multitude of brands are launching supportive campaigns to encourage participation in Veganuary 2024. Wicked Kitchen, Greenleaf Foods, New Seasons Market, London Drugs, Jimbo’s in Southern California, Ritter Sport, and many others are running in-store promotions and leveraging their social media platforms to inspire customers to take part in the vegan challenge.

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Here at VegNews, we live and breathe the vegan lifestyle, and only recommend products we feel make our lives amazing. Occasionally, articles may include shopping links where we might earn a small commission. In no way does this effect the editorial integrity of VegNews.

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