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Puma Launches New Eco-Friendly Sports Line

The international sportswear brand is starting its shift away from leather products with the launch of a new earth-friendly line.


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Global sportswear company Puma is making good on its promises to go green with the launch of InCycle, a new line of recyclable and biodegradable clothes, shoes, and accessories. Puma Supervisory Board Chairman Jochen Zeitz spoke to Clean Energy & Carbon Brief about its goals to fully phase out leather. “The limitation is getting material that is more sustainable at the same cost or even at a better price … It’s just a matter of time before it kicks in with consumers in the fashion industry,” said Zeitz. The new InCycle Basket trainer has biodegradable plastic soles, a cotton and linen upper, and reduces Puma’s greenhouse gas emissions by 35 percent by not using suede.

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