Mercy For Animals’ latest marketing initiative targeting college students involves “paid-per-view” booths that ask students to view a four-minute clip of Farm to Fridge, a documentary detailing the vicious nature of slaughterhouses, in exchange for one dollar. MFA reports the video segments have left most viewers completely shocked and determined to give up meat, and has posted several pictures of viewers covering their faces and looking at the screen in disbelief on the group’s blog. MFA has also partnered with several student animal-rights groups across the nation, allowing them to set up their own paid-per-view events and spread awareness about the cruelty that takes place at factory farms.
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