Voiceless Premieres TV Ads

This week, Australian animal-welfare nonprofit Voiceless premiered two commercials about the inhumane treatment of animals on factory farms, to be screened on Free to Air satellite TV channels. The ad campaigns, which feature the tagline “The truth is hard to swallow,” are designed to encourage Australian consumers to think about the origins of their food, depicting pregnant sows confined to cramped, dirty gestation crates and chickens sickened as a result of adverse living conditions. Voiceless produced the videos in collaboration with actors Hugo Weaving and Abbie Cornish, both of whom appear in the campaign, and Academy Award-winning producer Emile Sherman.