This Sunday marks the enactment of the Truth in Fur Labeling Act of 2010, which mandates that clothing retailers identify fur and fur-trimmed garments truthfully or face serious legal repercussions. The act was signed into law last year, but offered a one-year enforcement grace period to allow businesses to change their policies. The Humane Society of the United States has released a statement urging retailers to abide by the new legislation, after filing a complaint with the Federal Trade Commission last year upon finding that many major department stores and online clothing outlets were mislabeling garments that contained animal pelts as “faux fur.”
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