Animal-advocacy group Coalition to Fight Factory Farming has entered Bay Area Rapid Transit’s Clear Skies Contest, which will offer the winning non-profit a free advertising campaign on the public-transportation system’s network, in hopes of increasing awareness about animal welfare. The CFFF’s prerogative is to empower consumers and increase transparency about the detrimental effects of industrial agriculture. If the organization wins the contest, it intends to use the space to run Mercy For Animals’ ad campaign exposing animal cruelty at factory farms and encouraging viewers to go vegetarian. CFFF is currently in second place in the contest, which relies on votes from the public to choose the winning non-profit.
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