Beyond Meat Expects to Shock Upon Launching

The new, highly anticipated meat alternative company plans to change the vegan meat market.


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Beyond Meat, a new meat-alternative company, is once again in the news for its authentically chicken-like product. Biz Stone, one of Twitter’s founders, supports Beyond Meat and says that when he first tried it, he couldn’t believe that it was made from plant-based ingredients. According to taste testers, no faux-meat substitutes are as realistic as Beyond Meat. The much-hyped meat substitute recently received the praise of slate.com’s Farhad Manjoo, who revealed the strips, “… look, feel, and taste closer to real meat than any other food I’ve ever eaten.” Additionally, in his March 11 column for the New York Times, writer Mark Bittman admitted that the product had him stumped in a blind tasting. “I didn’t [know], at least, and this is the kind of thing I do for a living,” said Bittman.

Photo via BeyondMeat.com