This holiday season, yoga fanatic and vegan Russell Simmons will launch Tantris, a new yoga-inspired clothing and product line. Tantris will be available in department stores, specialty stores, and spas, but Simmons hopes to eventually open up storefronts as well. The new yoga line is expected to include clothing for women and men, yoga mats, pillows, meditation beads, and candles. Simmons affirms, “I see yoga brands continuing to grow. I’m doing this because of my passion for yoga, not because I’m that kind of business guy.” Along with his new yoga brand, Simmons looks forward to eventually open up his own yoga studios, juice bars, and a vegan restaurant.
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