Fast-food giant McDonald’s will be opening its first fully vegetarian restaurant in India, BBC News reports. Although best known for its beefy burgers, the chain—which is the second-largest food outlet in the world, after Subway—is responding to high demand for meatless meals from Indian customers. India’s large contingency of Hindu and Muslim citizens, who do not consume beef and pork, respectively, is one of the major reasons for the company’s decision to go vegetarian for the first time. The restaurant will open near Amritsar in northern India in mid-2013, with plans in the works for another vegetarian outlet in Kashmir, near a tourist-heavy Hindu pilgrimage site.
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