The plant-based meat market has never been hotter, and it’s showing no signs of slowing down. Since 2010, industry-wide sales are up eight percent and is now a $553 million dollar market. Whether for health, environmental, or ethical reasons, consumers are embracing vegan products like never before, and the recent proposed guidelines by the US Department of Agriculture reflect the changing way America eats. According to Ethan Brown, CEO of vegan meat company, Beyond Meat, “we are doubling the business annually.” The fast-growing brand counts such luminaries as Bill Gates, Biz Stone, and Evan Williams as investors.
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