Whole Foods to Launch Affordable Grocery Chain

Health food retailer says stores will be “unlike anything that currently exists in the marketplace.”


In these tough economic times, Whole Foods’ “whole paycheck” reputation is no joke for those trying to eat a healthy, plant-based diet on a budget. Though the company provides a wider selection of vegan and organic options than most mainstream supermarkets, its prices remain out of many people’s price range. So the Austin, Texas-based business is launching a nationwide grocery store chain that will sell high-quality produce and specialty foods at lower cost to consumers. Whole Foods hasn’t announced a name for its new subsidiary supermarket yet, but plans to open its first outlet in 2016 with hopes of quick corporate expansion to hundreds of stores.

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