Cattle Ranchers Try Vegan Jerky and Love It

On Tuesday, People for the Ethical Treatment of Animals (PETA) hand-delivered Primal Strips vegan jerky to armed cattle ranchers who have been squatting on land at the Malheur National Wildlife Refuge in Oregon. The ranchers are occupying the territory currently settled by the Paiute native-American tribe in an effort to re-appropriate the land for their own use, and asked the public to bring them snacks while they squat. Representatives from PETA brought them vegan jerky along with signs that read “The End of Animal-Based Ag is Nigh: Get Out Now!” to drive the message that beef agriculture is a dying business and urge them to raise crops, not cows. According to PETA spokesperson Lindsay Rajt, one rancher thought the Primal Strips—which contain more protein than beef—tasted like salmon and loved it. PETA also delivered vegan chili several days later, this time to the local Native American population, law enforcement, and witnesses.