Gwyneth Paltrow Launches Edible Vegan Beauty Line

The actress’ new makeup line features botanical fruit juices and plant-derived organic ingredients.


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Actress Gwyneth Paltrow recently launched an edible vegan beauty line two months ahead of schedule. Paltrow—the creative force in organic beauty company Juice Brand—designed a line of 11 affordable products for complexion, lips, eyes, and cheeks made from plant-derived phyto-pigments that utilize ingredients such as cold-pressed oils, organic juices, and fruit extracts. The actress launched the makeup line to provide an alternative—free of gluten, silicone, talc, acrylates, parabens, glycols, PEGs, artificial dyes, and synthetic fibers—to the toxic products she was exposed to during her career. The Juice Brand also carries vegan makeup brushes, a trend that has been increasing in the beauty industry with Wet n Wild Cosmetics recently announcing its plans to replace animal hair brushes with vegan fibers.