By year’s end, soap company Dr. Bronner’s will have donated $500,000 to animal advocacy organizations in an effort to support groups that aim to end animal exploitation. The company donated both financial and strategic support to two new groups promoting veganism this year, nonprofit The Good Food Institute and Plant Based Food Association—a new trade group of 56 companies including The Tofurky Co., Daiya Foods, and Follow Your Heart. In addition to supporting animal rights organization Compassion Over Killing, the soap company is a board member of the Farm Animal Protection Council at the Humane Society of the United States, to which Dr. Bronner’s donated $100,000 to support their campaign for voting “yes” on Question 3—which, if passed, would ban gestation crates, battery cages, veal crates, and other forms of farm animal confinement—on the Massachusetts state ballot this November. Dr. Bronner’s also contributed to Farm Forward, an organization involved in the promotion of upcoming vegan documentary Eating Animals, a film adaptation (produced by actress Natalie Portman) of the popular book by the same name written by Jonathan Safran Foer. “As a dedicated vegan, I’m proud that my family is committing resources over the long-term to take on the terrible plight of farm animals and to promote more compassionate and sustainable dietary choices,” Dr. Bronner’s CEO (and grandson of founder Emanuel Bronner) David Bronner says. This year marks the third that Dr. Bronner’s has contributed sizeable donations to support animal advocacy.