GT's Kombucha Acquires Vegan Kefir and Yogurt Brand

GT’s Kombucha Acquires Vegan Kefir and Yogurt Brand

Fermented brands merger expected to help CocoKefir and CoyoYO attain nationwide distribution.


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Millenium Products, Inc.—parent company of fermented foods brand GT’s Kombucha—recently acquired vegan brand Tula’s CocoKefir, which also produces coconut-based yogurt CocoYo. “I have an affinity for fermented foods‎ which is not limited to just kombucha,” GT’s Kombucha founder GT Dave said. “I’ve been personally consuming Coconut Water Kefir for many years now and always knew it would become a part of our family of products.” Tula’s ferments the water from young coconuts to create its probiotic-rich CocoKefir beverages in three flavors—Cocoa, Pure, and Matcha. The company also makes CocoYo, a vegan yogurt made from coconut meat and water with added vegan cultures. During the acquisition, competitor Lifeway Kefir—which uses animal milk in its formulations—filed a lawsuit against Millennium Products, Inc., claiming that its vegan products violated the standard of identity of kefir. On December 14, a judge granted the defendant’s motion to dismiss the suit.

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