Fox News recently brought jackfruit to the streets of New York to see if the discerning public would be convinced of the Asian fruit’s meat-like texture and taste. Armed with packages of Upton’s Naturals barbecue-flavored variety, what easily could have been an opportunity for unfamiliar New Yorkers to show disdain for a largely unknown, exotic vegan alternative turned out to be surprisingly positive. “I love actual pork, but this is a really good substitute,” said one taste-tester. “Good! I didn’t know what to expect … but very good,” another said. Overall, of the 10 participants featured in the minute-long video, only one disapproved, remarking on a sour flavor. The others are not alone in their love of jackfruit, as Business Insider last year named the fruit the next “it thing” in cooking.
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