Snapchat Star DJ Khaled: “I’m Officially Going Vegan.”

Famed hip-hop producer and viral-video superstar shared with his followers that he’s taking up a 22-day plant-based diet challenge.

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Popular music producer and radio personality DJ Khaled announced via the video-messaging social media app Snapchat that he would be challenging himself by “going vegan for 22 days.” The 40-year-old will be adhering to a plant-based diet with the help of the 22 Days Nutrition meal plan, made popular last year by Beyoncé and Jay-Z. Khaled, who has worked with the likes of Nas, Drake, Lil Wayne, Future, and John Legend, has skyrocketed in popularity recently—so much that he’s been called “the king of Snapchat”—thanks to his larger-than-life personality, and the dozens of daily inspirational, often-hilarious 10-second viral videos detailing his “keys to success” that he posts to Snapchat. The announcement of his plant-based journey is significant because of his estimated six million social media followers. With that many viewers hooked on Khaled’s daily nuggets of wisdom, any mention of veganism is bound to increase awareness of plant-based eating even further in the hip-hop community.