Tesla Motors CEO and technology innovator Elon Musk recently revealed his personal preferences for the vegan interior of the new Tesla Model X. While three options are currently available for the coveted sport utility electric vehicle—vegan ultra white, tan leather, and black leather—Musk took to Twitter to emphatically promote the vegan option, stating that “the white interior is the best. Highly recommend.” When current Model X owners reported issues such as tears with the new interior, Musk assured them that the company would add backing material to strengthen interiors at no extra cost. In January, shareholders and longtime vegans Mark and Elizabeth Peters successfully petitioned Tesla Motors to create a fully vegan stock option Model X. Musk’s preference for the vegan interior and efforts to remedy user concerns prove that Tesla Motors is invested in creating a superior vegan option to meet customer demands.
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