In a recent feature for professional resource LinkedIn, business journalist Suzy Welch advised the next president of the United States to focus on plant-based food technology. The story explained how foods derived from non-animal sources are “the next big thing for the world economy, and should command the attention of any president—and frankly any business professional—today.” According to some analysts, Welch wrote, the animal-free protein industry is growing exponentially, with a 33-percent market share (up from the current one percent) predicted by 2054. Welch cites consumer demand, environmental necessity, and the inefficient factory-farm business model as the driving factors behind the tremendous growth of the plant-based industry. While the writer recognizes that “Big Ag” will push against presidential support of the plant-based industry, Welch urges the future president to take a stance by saying, “If you’re hungry for a massive new economic win and all the good it brings, a brave new industry is hungry for your attention.”
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