New Investment Group to Finance Vegan Companies

New Crop Capital is distributing $25 million in capital to food innovators and “disruptors” of animal agriculture.


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According to a recent feature in The Guardian, investment group New Crop Capital (NCC) is helping fund plant-based companies to pave the way for a vegan future. NCC’s founding members include Chris Kerr (former entrepreneur in residence at The Humane Society of the United States), The Humane League founder Nick Cooney, and Bruce Friedrich—a long-time animal activist for People for the Ethical Treatment of Animals and Farm Sanctuary. The group launched last fall with the belief that “the meat, egg, and dairy sectors represent a $700 billion global market that is ripe for innovation and large-scale disruption” and has since raised $25 million in capital to invest in the future growth of companies such as cheese-maker Miyoko’s Kitchen, cultured meat innovators Memphis Meats, and animal-free gelatin company Gelzen.

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