Pret a Manger Testing Vegetarian Pop-Up in London
The 30-year-old restaurant chain credits its growth to meat-free options and testing a new vegetarian concept.
April 19, 2016
Global chain Pret a Manger will transform its Soho, London branch—one of 399 locations—into a vegetarian-only pop-up this June. The fast-casual eatery, which credits its double-digit growth in 2015 to the popularity of their vegetarian options, is addressing customer demands for more meat-free options, CEO Clive Schlee said. “We are doing this both to challenge our chefs to come up with delicious veggie and vegan food and to ask our customers what they think should end up on Pret’s shelves permanently.” The company recently began to label vegan menu options; currently offers vegan items such as a sushi salad with mushrooms and avocado, Chana Chaat Flat Bread, and a dairy-free coconut yogurt at United Kingdom locations; and plans to launch new vegan Chef’s Specials starting May 10.