Kat Von D to Reformulate Makeup Line to be 100% Vegan

Famed tattoo artist and ardent vegan activist is taking steps to remove carmine in beauty products.


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Tattoo artist/entrepreneur Kat Von D recently announced plans to reformulate her makeup line Kat Von D Beauty to be completely vegan. Von D told Laika that the company was taking steps to remove carmine—an additive made from crushed beetles—from the line’s products, which are also not tested on animals. “When I launched [the line] I was not sober; I was not vegan yet. So I had no idea about ingredients in formulation,” Von D said. “[So now,] we have been reformulating anything that had carmine in the past, and if we can’t reformulate them, we just throw them out. I can live without a purple eye shadow—it’s fine,” she said. Von D also reportedly turned down a deal to have the line mass-produced in China, due to the country’s laws that would have required animal testing.