Due to increasing customer demand, fast-casual United Kingdom-based restaurant Urban Eat recently introduced a new line of vegetarian and vegan sandwiches. “Beany McBeanface”—named after an internet sensation in which the public was asked to name a man’s boat resulting in the meme “Boaty McBoatface”—is the eatery’s first vegan option and is comprised of spicy beans, peppers, and guacamole wrapped in a tomato tortilla. “It’s estimated that around 12 percent of the UK population follow a vegetarian or vegan diet,” brand manager Isla Owen said. “We felt there was a real gap for some innovative food-to-go products, so we have carefully developed exciting flavors, created quirky product names and colorful packaging to offer much more choice for consumers looking for non-meat options.” This move by Urban Eat follows a similar decision earlier this year by fellow UK-based eatery Pret a Manger to install a vegetarian pop-up in London which, after only one month in business, proved so successful that the company announced it would introduce similar outposts to other markets.
Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!