VegNews.UrbanEat

UK Eatery Debuts “Beany McBeanface” Vegan Wrap

Urban Eat expands its grab-and-go menu with quirky veg options due to growing customer demand.


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Due to increasing customer demand, fast-casual United Kingdom-based restaurant Urban Eat recently introduced a new line of vegetarian and vegan sandwiches. “Beany McBeanface”—named after an internet sensation in which the public was asked to name a man’s boat resulting in the meme “Boaty McBoatface”—is the eatery’s first vegan option and is comprised of spicy beans, peppers, and guacamole wrapped in a tomato tortilla. “It’s estimated that around 12 percent of the UK population follow a vegetarian or vegan diet,” brand manager Isla Owen said. “We felt there was a real gap for some innovative food-to-go products, so we have carefully developed exciting flavors, created quirky product names and colorful packaging to offer much more choice for consumers looking for non-meat options.” This move by Urban Eat follows a similar decision earlier this year by fellow UK-based eatery Pret a Manger to install a vegetarian pop-up in London which, after only one month in business, proved so successful that the company announced it would introduce similar outposts to other markets.

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