In one day, a photo of a strip of bacon has garnered more than two million views and 3,000 comments, and has had an array of internet users vowing to go vegan. What makes this strip of flesh significant is what appears to be a fully formed nipple still attached. The photo, uploaded to Facebook before being deleted and posted to Reddit, was taken by a woman in Burlington, WI who said she was about to cook the strip for breakfast before the anatomical discovery stopped her. Once uploaded to Reddit, the photograph (which can be seen here) elicited a strong response among scores of commenters. “That’s horrifying,” one commenter said. “I never thought anything could make me not want bacon,” commented another. “Then I saw this thing. It looks disgusting.” Many commenters pointed out the irony of so many being revolted by one piece of dead flesh on a strip of another that would otherwise be consumed happily by meat-eaters. “It’s almost as if bacon came from a live animal,” one commenter said sarcastically. “That moment of cognitive dissonance when you realize that the food you’re eating was once a living creature. What a concept,” said another.