Beyond Meat announced this week that actor Leonardo DiCaprio has made an investment for an undisclosed amount in the vegan brand. “I am thrilled to officially welcome Leonardo DiCaprio to the Beyond Meat family,” Beyond Meat CEO Ethan Brown said. “His investment and role as an advocate reflects a shared vision that meat made directly from plants, like our Beyond Burger, has enormous benefits for human health, the climate, natural resources, and animal welfare.” DiCaprio is an environmental advocate who uses his celebrity status to bring awareness to the negative environmental impact of animal agriculture. “Livestock production is a major contributor to carbon emissions,” DiCaprio said. “Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.” Brown revealed that DiCaprio was involved in the initial development of the company’s popular Beyond Burger—which launched in the meat department of a Colorado Whole Foods Market last year and is currently available at more than 2,500 grocery stores and restaurants nationwide, including chain eatery TGI Fridays.