This week, fast-food giant McDonald’s introduced the Le Grand Veggie burger to its French locations. The burger—a first of its kind for McDonald’s in France—features a patty made with carrots and salsify (a root vegetable), and is topped with cabbage, red pesto, dairy cheese, and served on a wheat bun dotted in pumpkin, sesame, and poppy seeds. While it is currently unknown if the burger can be made vegan, McDonald’s created the option to stay ahead of a trend in France in which a growing number of people are reducing their meat intake. McDonald’s has debuted several meatless burgers in recent months, including the vegan-friendly McVeggie in Norway, and a fully vegan burger, the McVegan, in Finland—the latter of which it is currently being tested to ascertain customer demand for a vegan option.
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